Please note: The Turning Point
Program Office closed in April 2006.
CDs are unavailable for ordering
and the Program Office can no
longer be contacted.
Release – Updated and Enhanced
Our popular CDCynergy—Social Marketing Edition planning tool is
back and better than ever.
CDCynergy-Social Marketing Edition Version 2.0
As an interactive multimedia decision support tool, it provides users
with step-by-step guidance for developing and documenting a successful
social marketing program. The enhanced Version 2.0 retains the popular
features of the original, and adds a “test your knowledge” feature,
more step by step support and user friendly interface, greater interactivity,
global search capabilities and updated and streamlined content.
The Turning Point Social Marketing National Excellence Collaborative
(SMNEC) is pleased to offer the CDCynergy-Social Marketing Edition through
a media on-demand service.
(*UPS Expedited and International shipping will incur additional charges)
Training Available on CDCynergy-Social Marketing Edition Version 2.0
In the coming months, we will be offering trainings in the use of CDCynergy-Social
Marketing Edition Version 2.0 for new and experienced users.
Tuesday, September 26, 2006
One Day Workshop
Pre-conference workshop at the USDA Food Safety Conference, September
25-29, Denver, CO. See www.fsis.usda.gov/Denver2006/ for details and
Tuesday-Wednesday, October 24-25, 2006
Two Day Train-the-Trainer Training at Microtek, 1101 Vermont Avenue NW,
Suite 300, Washington, DC, 20005. To register, please send an email
to Phyllis Verge - email@example.com. Please
note: To participate in a
train-the-trainer training, you must first complete a one day or half
Thursday, November 2, 1- 5:00pm
Half Day Workshop
Pre-conference education session at the Society for Public Health Educators
National Meeting, Boston, MA. See www.sophe.org for details and registration.
Saturday, November 4, 2006
One Day Workshop
Pre-conference Continuing Education Institute at the APHA Annual Conference
Boston, MA. See www.apha.org/meetings/ for details and registration
Additional Training Opportunities
of Change Webinar Series on Social Marketing Case Studies
Tools of Change webinars are live and interactive. Participants view PowerPoint
presentations and other visuals using their Web browsers; they listen to
the webinars, ask questions, make comments, and exchange advice using their
telephones. The webinars complement and use the same language and conceptual
framework as www.toolsofchange.com, Doug McKenzie-Mohr’s Community
Based Social Marketing www.cbsm.com, the Turning Point Social Marketing National
Excellence Collaborative, and the CDCynergy-Social Marketing Edition.
These hour-long sessions feature presentations by the “movers and
shakers” who organized the innovative programs we reported on in a
new or recently revised case study. During these sessions, you can listen
to them describe their work, ask them questions, and learn about related
more about the Webinars.
Suggested audience: all levels of experience.
Price: $25 US.
Qualifying students and NGOs can participate for FREE! For more information,
Kassirer at firstname.lastname@example.org.
about the case studies (to go to the case studies, click the "Case
Studies" button in the left column).
Basics of Social Marketing [pdf]
Manager's Guide to Social Marketing [pdf]
Marketing and Public Health: Lessons from the Field [pdf]
Social Marketing Resource
Social Marketing 101 [download slides]
Text version available in Social Marketing Resource Guide
One-Day Workshop Training Manual
manual (pdf 152 kb) (low resolution, faster download)
manual (pdf 1047 kb) (high resolution, slower download)
Trainer's manual (pdf 254 kb) (low resolution, faster download)
Trainer's manual (pdf 1268 kb) (high resolution, slower download)
This Third Thursday Breakfast Broadcasts (T2B2), a monthly one hour
satellite broadcast on public health issues, featured Rebecca Brookes,
Director of Social Marketing for Planned Parenthood Federation of America.
Ms. Brookes discusses how to put your “customer” at the center
of the process as you look at effective ways to do marketing and publicity
on a limited budget.
For more information about this or other T2B2 programs, please visit
the T2B2 Web site.
Target Audience: Academicians, Board of
Health, Community Leaders, Health Educators, Health Officers,
Planners, National Advocacy Organizations, Policy Makers,
Program Managers, Public Health Program Staff
About the Collaborative
Since 2000, the Robert Wood Johnson Foundation Turning
Point Initiative’s Social Marketing National Excellence Collaborative
(SMNEC) has promoted social marketing principles and practices to improve
public health across the nation. The Collaborative’s work has resulted
in the development of new tools and training to strengthen social marketing
skills among public health practitioners, including the development of
CDCynergy-Social Marketing Edition with the CDC and the Academy for Educational
Illinois, Maine, Minnesota, New York (Lead), North Carolina and Virginia
- State and local public health agencies
- Non-profit health organizations
- A for-profit marketing firm
- The Centers for Disease Control and Prevention
- The Association of State and Territorial Health Officials (Ohio DOH)
Last updated 7/21/06