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Social Marketing

Please note: The Turning Point Program Office closed in April 2006.
CDs are unavailable for ordering and the Program Office can no
longer be contacted.


Social Marketing

New Release – Updated and Enhanced
CDCynergy-Social Marketing Edition Version 2.0

Our popular CDCynergy—Social Marketing Edition planning tool is back and better than ever.

As an interactive multimedia decision support tool, it provides users with step-by-step guidance for developing and documenting a successful social marketing program. The enhanced Version 2.0 retains the popular features of the original, and adds a “test your knowledge” feature, more step by step support and user friendly interface, greater interactivity, global search capabilities and updated and streamlined content. The Turning Point Social Marketing National Excellence Collaborative (SMNEC) is pleased to offer the CDCynergy-Social Marketing Edition through a media on-demand service.

(*UPS Expedited and International shipping will incur additional charges)

Training Available on CDCynergy-Social Marketing Edition Version 2.0

In the coming months, we will be offering trainings in the use of CDCynergy-Social Marketing Edition Version 2.0 for new and experienced users.

Tuesday, September 26, 2006
One Day Workshop
Pre-conference workshop at the USDA Food Safety Conference, September 25-29, Denver, CO. See www.fsis.usda.gov/Denver2006/ for details and registration.

Tuesday-Wednesday, October 24-25, 2006
Two Day Train-the-Trainer Training at Microtek, 1101 Vermont Avenue NW, Suite 300, Washington, DC, 20005. To register, please send an email to Phyllis Verge - phyllisv@mcd.org. Please note: To participate in a train-the-trainer training, you must first complete a one day or half day workshop.

Thursday, November 2, 1- 5:00pm
Half Day Workshop
Pre-conference education session at the Society for Public Health Educators National Meeting, Boston, MA. See www.sophe.org for details and registration.

Saturday, November 4, 2006
One Day Workshop
Pre-conference Continuing Education Institute at the APHA Annual Conference
Boston, MA.
See www.apha.org/meetings/ for details and registration

Additional Training Opportunities

The Tools of Change Webinar Series on Social Marketing Case Studies

Tools of Change webinars are live and interactive. Participants view PowerPoint presentations and other visuals using their Web browsers; they listen to the webinars, ask questions, make comments, and exchange advice using their telephones. The webinars complement and use the same language and conceptual framework as www.toolsofchange.com, Doug McKenzie-Mohr’s Community Based Social Marketing www.cbsm.com, the Turning Point Social Marketing National Excellence Collaborative, and the CDCynergy-Social Marketing Edition.

These hour-long sessions feature presentations by the “movers and shakers” who organized the innovative programs we reported on in a new or recently revised case study. During these sessions, you can listen to them describe their work, ask them questions, and learn about related initiatives.

Read more about the Webinars.
Suggested audience: all levels of experience.
Price: $25 US.
Qualifying students and NGOs can participate for FREE! For more information, e-mail Jay Kassirer at kassirer@cullbridge.com.
Read more about the case studies (to go to the case studies, click the "Case Studies" button in the left column).


Cover of The Basics of Social Marketing The Basics of Social Marketing [pdf]

Cover of The Manager's Guide to Social Marketing The Manager's Guide to Social Marketing [pdf]

Cover of the Social marketing and Public Health: Lessons from the Field Social Marketing and Public Health: Lessons from the Field [pdf]

Cover of the  Social Marketing Resource Guide Social Marketing Resource Guide [pdf]

Social Marketing 101 [download slides]
Text version available in Social Marketing Resource Guide

CDCynergy-SOC one-Day Workshop Participant's manual cover CDCynergy One-Day Workshop Training Manual
Participant's manual (pdf 152 kb) (low resolution, faster download)
Participant's manual (pdf 1047 kb) (high resolution, slower download)

Trainer's manual (pdf 254 kb) (low resolution, faster download)
Trainer's manual (pdf 1268 kb) (high resolution, slower download)


T2B2: Social Marketing on a Shoestring Budget

This Third Thursday Breakfast Broadcasts (T2B2), a monthly one hour satellite broadcast on public health issues, featured Rebecca Brookes, Director of Social Marketing for Planned Parenthood Federation of America. Ms. Brookes discusses how to put your “customer” at the center of the process as you look at effective ways to do marketing and publicity on a limited budget.

For more information about this or other T2B2 programs, please visit the T2B2 Web site.

Target Audience: Academicians, Board of Health, Community Leaders, Health Educators, Health Officers, Health Planners, National Advocacy Organizations, Policy Makers, Program Managers, Public Health Program Staff
Price: $25.00


About the Collaborative

Since 2000, the Robert Wood Johnson Foundation Turning Point Initiative’s Social Marketing National Excellence Collaborative (SMNEC) has promoted social marketing principles and practices to improve public health across the nation. The Collaborative’s work has resulted in the development of new tools and training to strengthen social marketing skills among public health practitioners, including the development of CDCynergy-Social Marketing Edition with the CDC and the Academy for Educational Development.

Participating States
Illinois, Maine, Minnesota, New York (Lead), North Carolina and Virginia

- State and local public health agencies
- Non-profit health organizations
- A for-profit marketing firm
- The Centers for Disease Control and Prevention
- The Association of State and Territorial Health Officials (Ohio DOH)

Last updated 7/21/06